các bạn tải miễn phí ebook: English for personal assistants - part 16
The principles of writing promotional copy 75
Getting the reader’s attention: Headlines
Headlines have to be intriguing, eye-catching, and clever without being totally
obscure. See if you can predict what sort of company ran these headlines.
Task 1
Match the advertisement headline to the company.
Headlines
On November 17th 2006, we set fire to our client’s factory. It’s all part of the service.
1.
2. More
Business
Acumen
3. Could a greener fleet boost your company’s growth?
4. Find your Shangri-La HERE
5. DIRK RAVENSTEINER, ACCEPTING IMPOSSIBLE MISSIONS DAILY.
6. In keeping with the Touareg’s seductive lines, here’s another.
Over £3,000 of extras, for free.
7. Efficiency is the fuel of success
Companies
a. a business school
b. a car manufacturer
c. an insurance company
d. a courier company
e. a hotel
f. a vehicle management company
g. an airline
The principles of writing promotional copy
There are some techniques that may Giúp you write advertising copy. One useful
classic formula used by advertisers is AIDA. This stands for:
Attention
Interest
Desire
Action
76 Writing promotional copy
Attention – as already mentioned, the headline has to attract the readers’ attention.
Interest – and once you’ve got their attention, yo
các bạn download về để xem đầy đủ nhé
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The principles of writing promotional copy 75
Getting the reader’s attention: Headlines
Headlines have to be intriguing, eye-catching, and clever without being totally
obscure. See if you can predict what sort of company ran these headlines.
Task 1
Match the advertisement headline to the company.
Headlines
On November 17th 2006, we set fire to our client’s factory. It’s all part of the service.
1.
2. More
Business
Acumen
3. Could a greener fleet boost your company’s growth?
4. Find your Shangri-La HERE
5. DIRK RAVENSTEINER, ACCEPTING IMPOSSIBLE MISSIONS DAILY.
6. In keeping with the Touareg’s seductive lines, here’s another.
Over £3,000 of extras, for free.
7. Efficiency is the fuel of success
Companies
a. a business school
b. a car manufacturer
c. an insurance company
d. a courier company
e. a hotel
f. a vehicle management company
g. an airline
The principles of writing promotional copy
There are some techniques that may Giúp you write advertising copy. One useful
classic formula used by advertisers is AIDA. This stands for:
Attention
Interest
Desire
Action
76 Writing promotional copy
Attention – as already mentioned, the headline has to attract the readers’ attention.
Interest – and once you’ve got their attention, yo
các bạn download về để xem đầy đủ nhé
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¨°
(Sống tốt mỗi ngày) °