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| Luận văn tiếng Anh: | An Investigation on metaphor used in English slogans by some banks in the world = Nghiên cứu về ẩn dụ được sử dụng trong các câu khẩu hiệu của một số ngân hàng trên thế giới. M.A. Thesis Linguistics: 60 22 15 |
| Nhà xuất bản: | ĐHNN |
| Ngày: | 2011 |
| Chủ đề: | Tiếng Anh Ẩn dụ Câu Ngữ pháp Ngân hàng |
| Miêu tả: | 41 p. + CD-ROM M.A. Thesis. English Linguistics -- University of Languages and International Studies. Vietnam National University, Hanoi, 2011 This minor thesis is designed to investigate into metaphors in banks’ slogans. There are many approaches to metaphors; however, in this paper, the major theoretical basis bases on Lakoff and Johnson’s theory. Twenty banks’ slogans are selected from newspapers, websites, etc. These slogans are classified into types and sub-types of metaphors. When the classification is done, the study conducts a synthetic analysis on three samples. From this stage, two more specific questions are realized, regarding the frequent use of metaphor types and sub-types of metaphors. Finally, all the findings and discussion on the marketers/advertisers’ frequent choice of metaphor types in banks’ slogans have been given Electronic Resources |
| Kiểu: | text |
| Định dạng: | text/pdf |
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