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Luận văn tiếng Anh: Business strategy formation for Sai Gon Purified Water Limited Company (SAPUWA) for the period 2013 to 2018
Nhà xuất bản: Trung tâm Công nghệ Đào tạo và Hệ thống việc làm
Ngày: 2013
Chủ đề: Quản trị kinh doanh
Chiến lược phát triển
Nước tinh khiết Sài Gòn
Giai đoạn 2013-2018
Miêu tả: Electronic Resources
Luận văn ThS. Quản trị kinh doanh – Trung tâm Công nghệ Đào tạo và Hệ thống việc làm. Đại học Quốc gia Hà Nội, 2013
Ngôn ngữ: eng
Kiểu: Text
Định dạng: Text/pdf
73 p.
Bảo hiểm: Thư viện nhà C1T Xuân Thủy – Cầu Giấy – Hà Nội
Luận văn tiếng Anh: Business strategy formation for Saigon purified water limited company (Sapuwa) for the period 2013 to 2018
Nhà xuất bản: Trung tâm Công nghệ Đào tạo và Hệ thống việc làm
Ngày: 2013
Chủ đề: Chiến lược kinh doanh
Nước tinh khiết
Giai đoạn 2013 – 2018
Miêu tả: Electronic Resources
Luận văn ThS. Quản trị kinh doanh – Trung tâm Công nghệ Đào tạo và Hệ thống việc làm. Đại học Quốc gia Hà Nội, 2013
TABLE OF CONTENT
INTRODUCTION .........................................................................................................................1
1.The purpose of the research......................................................................................................1
2. The targets of the research.......................................................................................................1
3. Research areas .........................................................................................................................2
4. Research methodology and data source.................................................................................2
4.1 Research method ................................................................................................................2
4.2 Data source.........................................................................................................................2
5. The aims of the research ..........................................................................................................3
6. Structure of the research ..........................................................................................................3
CHAPTER 1: THEORIES ON BUSINESS STRATEGIES FORMATION ...........................4
1.1. Definition of a strategy .........................................................................................................4
1.2. Roles of a strategy ................................................................................................................4
1.3. Classification of strategy ......................................................................................................5
1.3.1. Classification by management involvement ....................................................................5
1.3.2. Strategies classification on functions...............................................................................6
1.4. Strategies management process ............................................................................................6
1.5. Business strategy formation methodology............................................................................8
1.5.1 Vision, mission, strategic goals of a company ..................................................................8
1.5.2. External environment analysis ........................................................................................8
1.5.3. Internal environment.....................................................................................................11
1.5.3.1 Human resource.....................................................................................................11
1.5.3.2 Financial ability.....................................................................................................11
1.5.3.3 Marketing and selling operations ..........................................................................12
1.5.3.4. Management activities..........................................................................................12
1.5.3.5. Technology:..........................................................................................................13
1.6. Toolkit for strategy formulation .........................................................................................13
1.6.1. External factor evaluation matrix (EFE Matrix).............................................................13
1.6.2. Internal factor evaluation matrix (IFE Matrix)...............................................................14
Ket-noi.com kho tai lieu mien phi Ket-noi.com kho tai lieu mien phiBusiness strategy formation for SaiGon purified water limited company for 2013 - 2018
1.6.3. Competitive picture matrix (CPM)................................................................................14
1.6.4. SWOT matrix ...............................................................................................................15
1.6.5. QSPhần mềm (Quantitative Strategic Planning Matrix)............................................................16
SUMMARY OF CHAPTER 1....................................................................................................18
CHAPTER 2: ANALYSIS AND ASSESSMENT BUSINESS PERFORMANCE AND
ENVIRONMENT OF SAIGON PURIFIED WATER CO., LTD. (SAPUWA) ....................19
2.1 Background Information of SAIGON PURE WATER Ltd. Company (SAPUWA) .....19
2.1.1 History and Development ..............................................................................................19
2.1.2 Business Philosophy of SAPUWA: 4 “Cleans”..............................................................20
2.1.3 Slogan of SAPUWA : “The Endless Purity” ...............................................................20
2.1.4 Organization of SAPUWA ............................................................................................20
2.1.5 Market and Market Share of SAPUWA .........................................................................22
2.1.5.1 Market ...................................................................................................................22
2.1.5.2 Market Share .........................................................................................................22
2.1.6 Business Results of SAPUWA in 3 years (2010-2012)...................................................22
2.2 Environmental Factors Affected SAPUWA’s Business Operation.....................................24
2.2.1 Analysis of External Environment .................................................................................24
2.2.1.1 Macro Environment...............................................................................................24
2.2.1.2 Micro Environment ...............................................................................................26
2.2.1.3 External Factor Evaluation Matrix ........................................................................28
2.2.1.4. Competitive Profile Matrix (CPM) ......................................................................30
2.2.2 Analysis of Internal Environment...................................................................................31
2.2.2.1 Structure, Organization Chart and Management Board of SAPUWA..................31
2.2.2.2 Human Resources..................................................................................................31
2.2.2.3 Financial Capacity.................................................................................................31
2.2.2.4. Workshop, Machinery and Technology ...............................................................38
2.2.2.5. Manufacturing Process of SAPUWA’s Bottled Water (Appendix VI)................39
2.2.2.6. Information System ..............................................................................................39
2.2.2.7. Intellectual Property and Copyright .....................................................................39Business strategy formation for SaiGon purified water limited company for 2013 - 2018
2.2.2.8. Possibility in Research and Product Development...............................................39
2.2.2.9 Marketing ..............................................................................................................39
2.2.2.10. Internal Factor Evaluation Matrix (IFE).............................................................49
2.2.3 SWOT of SAPUWA.....................................................................................................51
SUMMARY OF CHAPTER 2....................................................................................................52
CHAPTER 3: BUSINESS STRATEGIC PLAN FOR SAIGON PURIFED WATER Ltd.
COMPANY BY 2018...................................................................................................................53
3.1 Mission, Orientation and Development Objectives of SAPUWA by 2018.........................53
3.1.1 Mission..........................................................................................................................53
3.1.2 Orientation.....................................................................................................................53
3.1.3 The developmental goals of Sapuwa by 2018.................................................................54
3.2 Formulating and Selecting Business Strategies For SAPUWA by 2018 ............................55
3.2.1 Formulating Strategies For SWOT Matrix Analysis.......................................................55
3.2.2 Selecting Strategies via QSPhần mềm matrix............................................................................60
3.3 Recommendation of Business Strategy For SAPUWA by 2018.........................................65
3.3.1 Solutions for Finance and Accounting............................................................................65
3.3.2 Solutions for Management.............................................................................................65
3.3.3 Solutions for Human Resource.......................................................................................65
3.3.5 Solutions for Organization .............................................................................................66
3.3.5.1 Mission of Marketing Division .............................................................................66
3.3.5.2 Mission of Marketing Division’s Departments .....................................................67
3.3.6 Solutions for Market and Market Research Organization ...............................................68
3.3.6.1 Solutions for Marketing.........................................................................................68
3.3.6.2 Market Research Organization..............................................................................68
3.3.7. Building, Consolidating and Developing Customers Relationship .................................69
3.3.8. Completing Customers’ Complaint-Taking Service ......................................................70
3.4. Recommendations...............................................................................................................70
3.4.1 Recommendation for Government .................................................................................70
3.4.2 Recommendation for SAPUWA....................................................................................71
Ket-noi.com kho tai lieu mien phi Ket-noi.com kho tai lieu mien phiBusiness strategy formation for SaiGon purified water limited company for 2013 - 2018
SUMMARY OF CHAPTER 3....................................................................................................71
CONCLUSION............................................................................................................................72
REFERENCES ............................................................................................................................73
LIST OF APPENDIX.....................................................................................................................iBusiness strategy formation for SaiGon purified water limited company for 2013 - 2018
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Nhà xuất bản: Trung tâm Công nghệ Đào tạo và Hệ thống việc làm
Ngày: 2013
Chủ đề: Quản trị kinh doanh
Chiến lược phát triển
Nước tinh khiết Sài Gòn
Giai đoạn 2013-2018
Miêu tả: Electronic Resources
Luận văn ThS. Quản trị kinh doanh – Trung tâm Công nghệ Đào tạo và Hệ thống việc làm. Đại học Quốc gia Hà Nội, 2013
Ngôn ngữ: eng
Kiểu: Text
Định dạng: Text/pdf
73 p.
Bảo hiểm: Thư viện nhà C1T Xuân Thủy – Cầu Giấy – Hà Nội
Luận văn tiếng Anh: Business strategy formation for Saigon purified water limited company (Sapuwa) for the period 2013 to 2018
Nhà xuất bản: Trung tâm Công nghệ Đào tạo và Hệ thống việc làm
Ngày: 2013
Chủ đề: Chiến lược kinh doanh
Nước tinh khiết
Giai đoạn 2013 – 2018
Miêu tả: Electronic Resources
Luận văn ThS. Quản trị kinh doanh – Trung tâm Công nghệ Đào tạo và Hệ thống việc làm. Đại học Quốc gia Hà Nội, 2013
TABLE OF CONTENT
INTRODUCTION .........................................................................................................................1
1.The purpose of the research......................................................................................................1
2. The targets of the research.......................................................................................................1
3. Research areas .........................................................................................................................2
4. Research methodology and data source.................................................................................2
4.1 Research method ................................................................................................................2
4.2 Data source.........................................................................................................................2
5. The aims of the research ..........................................................................................................3
6. Structure of the research ..........................................................................................................3
CHAPTER 1: THEORIES ON BUSINESS STRATEGIES FORMATION ...........................4
1.1. Definition of a strategy .........................................................................................................4
1.2. Roles of a strategy ................................................................................................................4
1.3. Classification of strategy ......................................................................................................5
1.3.1. Classification by management involvement ....................................................................5
1.3.2. Strategies classification on functions...............................................................................6
1.4. Strategies management process ............................................................................................6
1.5. Business strategy formation methodology............................................................................8
1.5.1 Vision, mission, strategic goals of a company ..................................................................8
1.5.2. External environment analysis ........................................................................................8
1.5.3. Internal environment.....................................................................................................11
1.5.3.1 Human resource.....................................................................................................11
1.5.3.2 Financial ability.....................................................................................................11
1.5.3.3 Marketing and selling operations ..........................................................................12
1.5.3.4. Management activities..........................................................................................12
1.5.3.5. Technology:..........................................................................................................13
1.6. Toolkit for strategy formulation .........................................................................................13
1.6.1. External factor evaluation matrix (EFE Matrix).............................................................13
1.6.2. Internal factor evaluation matrix (IFE Matrix)...............................................................14
Ket-noi.com kho tai lieu mien phi Ket-noi.com kho tai lieu mien phiBusiness strategy formation for SaiGon purified water limited company for 2013 - 2018
1.6.3. Competitive picture matrix (CPM)................................................................................14
1.6.4. SWOT matrix ...............................................................................................................15
1.6.5. QSPhần mềm (Quantitative Strategic Planning Matrix)............................................................16
SUMMARY OF CHAPTER 1....................................................................................................18
CHAPTER 2: ANALYSIS AND ASSESSMENT BUSINESS PERFORMANCE AND
ENVIRONMENT OF SAIGON PURIFIED WATER CO., LTD. (SAPUWA) ....................19
2.1 Background Information of SAIGON PURE WATER Ltd. Company (SAPUWA) .....19
2.1.1 History and Development ..............................................................................................19
2.1.2 Business Philosophy of SAPUWA: 4 “Cleans”..............................................................20
2.1.3 Slogan of SAPUWA : “The Endless Purity” ...............................................................20
2.1.4 Organization of SAPUWA ............................................................................................20
2.1.5 Market and Market Share of SAPUWA .........................................................................22
2.1.5.1 Market ...................................................................................................................22
2.1.5.2 Market Share .........................................................................................................22
2.1.6 Business Results of SAPUWA in 3 years (2010-2012)...................................................22
2.2 Environmental Factors Affected SAPUWA’s Business Operation.....................................24
2.2.1 Analysis of External Environment .................................................................................24
2.2.1.1 Macro Environment...............................................................................................24
2.2.1.2 Micro Environment ...............................................................................................26
2.2.1.3 External Factor Evaluation Matrix ........................................................................28
2.2.1.4. Competitive Profile Matrix (CPM) ......................................................................30
2.2.2 Analysis of Internal Environment...................................................................................31
2.2.2.1 Structure, Organization Chart and Management Board of SAPUWA..................31
2.2.2.2 Human Resources..................................................................................................31
2.2.2.3 Financial Capacity.................................................................................................31
2.2.2.4. Workshop, Machinery and Technology ...............................................................38
2.2.2.5. Manufacturing Process of SAPUWA’s Bottled Water (Appendix VI)................39
2.2.2.6. Information System ..............................................................................................39
2.2.2.7. Intellectual Property and Copyright .....................................................................39Business strategy formation for SaiGon purified water limited company for 2013 - 2018
2.2.2.8. Possibility in Research and Product Development...............................................39
2.2.2.9 Marketing ..............................................................................................................39
2.2.2.10. Internal Factor Evaluation Matrix (IFE).............................................................49
2.2.3 SWOT of SAPUWA.....................................................................................................51
SUMMARY OF CHAPTER 2....................................................................................................52
CHAPTER 3: BUSINESS STRATEGIC PLAN FOR SAIGON PURIFED WATER Ltd.
COMPANY BY 2018...................................................................................................................53
3.1 Mission, Orientation and Development Objectives of SAPUWA by 2018.........................53
3.1.1 Mission..........................................................................................................................53
3.1.2 Orientation.....................................................................................................................53
3.1.3 The developmental goals of Sapuwa by 2018.................................................................54
3.2 Formulating and Selecting Business Strategies For SAPUWA by 2018 ............................55
3.2.1 Formulating Strategies For SWOT Matrix Analysis.......................................................55
3.2.2 Selecting Strategies via QSPhần mềm matrix............................................................................60
3.3 Recommendation of Business Strategy For SAPUWA by 2018.........................................65
3.3.1 Solutions for Finance and Accounting............................................................................65
3.3.2 Solutions for Management.............................................................................................65
3.3.3 Solutions for Human Resource.......................................................................................65
3.3.5 Solutions for Organization .............................................................................................66
3.3.5.1 Mission of Marketing Division .............................................................................66
3.3.5.2 Mission of Marketing Division’s Departments .....................................................67
3.3.6 Solutions for Market and Market Research Organization ...............................................68
3.3.6.1 Solutions for Marketing.........................................................................................68
3.3.6.2 Market Research Organization..............................................................................68
3.3.7. Building, Consolidating and Developing Customers Relationship .................................69
3.3.8. Completing Customers’ Complaint-Taking Service ......................................................70
3.4. Recommendations...............................................................................................................70
3.4.1 Recommendation for Government .................................................................................70
3.4.2 Recommendation for SAPUWA....................................................................................71
Ket-noi.com kho tai lieu mien phi Ket-noi.com kho tai lieu mien phiBusiness strategy formation for SaiGon purified water limited company for 2013 - 2018
SUMMARY OF CHAPTER 3....................................................................................................71
CONCLUSION............................................................................................................................72
REFERENCES ............................................................................................................................73
LIST OF APPENDIX.....................................................................................................................iBusiness strategy formation for SaiGon purified water limited company for 2013 - 2018
Do Drive thay đổi chính sách, nên một số link cũ yêu cầu duyệt download. các bạn chỉ cần làm theo hướng dẫn.
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Business strategy formation for Saigon purified water limited company (Sapuwa) for the period 2013 to 2018
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